The taste is very, VERY strong. Much stronger, spicier, and earthier than regular maca. It's even stronger than they described it. It pretty much ruins the taste of my smoothies. I want to ask for a refund, but don't know if they offer one. Hi Greg: We'll reach out via email to help you out. Indeed it is stronger in taste that standard maca. We do our best to make that as clear as possible on the site.